Have you ever looked into different Web sites and ask yourself why they vary so much in their look and content? Have you ever wondered which would fit your business or personal needs the best? Web sites are used for different purposes, there are some built to be entertaining, some to be informative, some for commercial and some simply to facilitate information. Let’s focus on the commercial website for this edition of Tech Talk. Commercial sites have many different functions and objectives. These sites are usually used to heighten company brands, complement your company’s marketing campaign and to sell services and products directly from the site. Here are some guides for you to follow when building your commercial site. View your site as a continual advertisement. Make it enjoyable and pleasant for people to read, avoid loud background colors and make sure there is plenty of organization. An organized site is an organized mind it gets to the point without overwhelming the reader with excess information. A commercial site tries to sell their

product or service online and offers online incentives. Give your client a discount for mentioning the website or offer them an incentive for recommendations. Also, have a place where the visitor can sign in and be added to your database. Customer follow-ups and leads are essential to a growing company. Finally, let your visitors contact you. Many possible customers will have questions prior to using your service or buying your products, be available to them by displaying your contact page visibly with all of your updated contact information. Next time on tech talk stay tuned for: What is Search Engine Optimization? How can I get my company to show up on the first page of a search engine? How important is this to my commercial site?

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